AN INVESTIGATION OF EMAIL SEGMENTATION STRATEGIES IN IMPROVING OPEN RATES: A CASE STUDY OF A SUBSCRIPTION BOX SERVICE IN KANO.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study:
Email marketing remains a critical component of digital communication strategies, with segmentation emerging as a key factor in enhancing campaign performance. In Kano, subscription box services are increasingly relying on email segmentation to tailor messages according to customer interests, behavior, and demographics (Ibrahim, 2023). This study explores how segmenting email lists can improve open rates by delivering highly personalized content that resonates with different audience segments. By dividing customers into distinct groups, marketers can craft targeted messages that improve engagement and conversion rates. The segmentation process involves analyzing customer data, purchase history, and behavioral patterns to ensure relevance and timeliness. Improved segmentation can lead to higher customer satisfaction, increased loyalty, and ultimately, improved revenue streams (Adeleke, 2024). However, challenges such as data accuracy, dynamic customer preferences, and resource allocation for maintaining segmentation models persist. This research investigates the impact of email segmentation on open rates and examines best practices for effective segmentation in the competitive subscription box industry (Okonkwo, 2025).
Statement of the problem:
Despite the potential benefits of email segmentation, subscription box services in Kano struggle with low open rates due to generic content and poor segmentation practices. Inaccurate data and outdated segmentation models hinder the delivery of relevant content, leading to reduced customer engagement and lower campaign performance (Ibrahim, 2023). This challenge necessitates an examination of current segmentation strategies and the development of more refined methods to boost open rates (Adeleke, 2024).
Objectives of the study:
To assess the impact of email segmentation on open rates.
To identify challenges in current segmentation practices.
To propose effective segmentation strategies for subscription box services.
Research questions:
How does email segmentation influence open rates for subscription box services?
What challenges limit the effectiveness of current segmentation practices?
What improvements can enhance the performance of segmented email campaigns?
Significance of the study:
This study is significant as it offers insights into optimizing email segmentation strategies to improve campaign open rates. The findings will help subscription box services in Kano enhance their digital communication, leading to higher customer engagement and improved revenue generation (Okonkwo, 2025).
Scope and limitations of the study:
The study is limited to evaluating email segmentation strategies for a subscription box service in Kano, focusing exclusively on open rate performance.
Definitions of terms:
Email Segmentation: The process of dividing an email list into targeted groups based on specific criteria.
Open Rate: The percentage of recipients who open an email campaign.
Subscription Box Service: A business model that delivers curated products to customers on a recurring basis.
Related Project Materials
An examination of digital channel consolidation strategies on streamlining service delivery in banking: a case study of Co-operative Bank of Nigeria
Background of the Study
Digital channel consolidation involves integrating multiple digital service platforms into a unifi...
THE DETERMINANCE OF INDUCED ABORTION AMONG UNDERGRADUATE STUDENTS: A STUDY OF UNIVERSITY OF CALABAR, CROSS RIVER STATE NIGERIA
ABSTRACT
Abortion is a wide issue and the major concern in most of the discussion on abortion draws heavily from the fact that abortion c...
Optimization of IoT‐Based Smart Real‐Time Crop Growth Monitoring for Large‐Scale Farming in Yola South LGA, Adamawa State
Background of the study
The agricultural sector in Yola South LGA has been experiencing rapid transformation, driven by th...
Exploring the Impact of Fiscal Policy on Income Redistribution in Nigeria
Background of the Study
Fiscal policy is a critical instrument for promoting income redistribution and re...
THE IMPACT OF TEACHER MOTIVATION ON ACADEMIC PERFORMANCE OF STUDENTS
ABSTRACT
The Topic of this research is the influence of Teachers’ Motivation on the academic perf...
An investigation of the impact of seasonal variations on agricultural lending: a case study of AB Microfinance Bank
Background of the Study
Seasonal variations play a critical role in shaping agricultural income, influenc...
A Comparative Study of Strategic Resource Allocation in Public vs. Private Hospitals: A Case Study of Yobe State
Background of the Study
Strategic resource allocation is crucial in healthcare management, as it determines how resources—financial...
The Role of Insurance in Mitigating Financial Risks for Nigerian SMEs: A Study of SMEs in Lagos State
Background of the Study
Insurance serves as an important financial risk management tool, providing businesses with a safety...
SOCIO ETHICAL IMPLICATIONS OF UNEMPLOYMENT AMONG NIGERIAN YOUTHS
Background to the Study
A nation’s progress is largely judged by the extent of productivity it ac...
EVALUATION OF ICT-BASED INFORMATION RESOURCES AND SERVICES UTILIZATION IN PRIVATE UNIVERSITY LIBRARIES IN ENUGU STATE, NIGERIA
EXCERPT FROM THE STUDY
The availability of information and communication technology (ICT) facilities i...
